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World's Greatest Brands: What you can learn from them
World's Greatest Brands: What you can learn from them: A list by Marketing Arm Promotions "The Marketing Arm"

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1. 
The Nike TV Commercial
The Nike TV Commercial ~ Various (DVD - Sep 2, 2008)
Buy new: $67.98 $60.99    2 Used & new from $60.75
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2. 
Nike v. Kasky: reconsideration of noncommercial v. commercial speech [An article from: Public Relations Review]
Nike v. Kasky: reconsideration of noncommercial v. commercial speech [An article from: Public Relations Review] by E.J. Ki (Digital - Nov 1, 2004) - HTML
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Saturday Night Live Season 32 (Edited Episodes)
Saturday Night Live Season 32 (Edited Episodes) by Peyton Manning and Lorne Michaels (Video On Demand - Oct 20, 2008)
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4. 
Just Do It: The Nike Spirit in the Corporate World
Just Do It: The Nike Spirit in the Corporate World by Donald R. Katz (Paperback - April 1995)
55 Used & new from $0.01
3.3 out of 5 stars (22)
Excerpt - page 32: "... many in the industry believed Knight and Nike had shown Stem how to turn the boys into icons fit for a sports-minded time. The best television teaser spots starring Jordan and the others did seem to replicate the vigor of Nike's famous commercials. ..."
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